Since 2010, Instagram has proved itself to be the fastest growing social media platform around! Provides a user base of around 300 million and which isn’t set to rise further. So exactly why is this seemingly simple app growing so quickly? Well everything comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is. Instagram now has more sway over all its users who may have been using snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation that adheres to that is the reason for Instagram’s sudden growth.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast complex. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is employed daily, this provides a loyal and highly active users list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to advertise on social media. With high usage, there really can be increased interest in advertising towards the app. However, competition will be ripe and businesses can have to find creative to help out compete their rivals in the visual involving social storage devices.
How are you able to use it for Marketing communications?
Of course, if you want to make use to advertise your company product, and a second must consider how. This really is a visual platform and for that reason products are general easier to market that services. But services are not impossible encourage on the app, finding exciting ways to bring alive your service will catch the eye of the Instagram user.
Hashtags may also be used on Instagram and having in on trends or starting unique is a sure method to engage an audience, from a similar strategy to Twitter. However, one end up being careful in order to suit the hashtag to the visual content you provide, so it’s as simple as conserve money that use this technique.
Instagram is predominately a mobile app, so content must be simple to read and continuously updated for the mobile data, hungry group. Only new and fresh content will attract attention.
Finally, Instagram stories are a great strategy to personally engage your audience, lasting only 24 plenty of. Stories should be used to keep customers updated daily on your business and reveal behind the scenes content to result in user feel like they are part of this company.
buy instagram likes could be used distribute almost anything, with a resourceful mind as well as committed team, you can establish quite the buzz around your brand!
With a young, educated audience utilizing the app with their mobiles daily, one may only predict sustained growth and loyalty from the users. There will be increasing opportunity to use this app for business purposes along with the advice using writer is actually get all the while its hot! It will only develop so fall into the market place before it gets even more crowded.